Your playbook should learn from your best reps.

Playi finds the pattern and rewrites the playbook around it.

Take the Playbook CheckBook a demo

Methodology Intelligence for B2B SaaS sales teams.

WHO IT'S FOR

Built for the team that knows their best rep is onto something. They just cannot prove it yet.

One specific situation: a B2B SaaS sales team with a real methodology, real call volume, and no enterprise budget.

5 to 20 sales reps

Large enough to have meaningful patterns across calls. Small enough that every rep's performance matters directly to revenue.

You have a defined playbook

A real methodology your team is supposed to follow. But no reliable way to know whether they actually do, or whether it is working.

Series A/B or profitable

Deals in the £15k to £50k range with 30 to 90 day cycles. Complex enough that coaching quality directly drives whether you hit the number.

One rep closes everything

You know who your best closer is. You just cannot explain exactly what they do differently, or how to teach it to the rest of the team.

Coaching is not moving the number

You have run the same session three times on the same issue. Nothing changes. You are starting to wonder if the playbook is the problem, not the rep.

You need to know why deals close, not just that they were recorded.

Call recordings tell you what was said. Playbooks tell your team what to do. Neither tells you whether the playbook is right. You need that intelligence without a £60k platform fee.

HOW IT WORKS

From playbook to evolving methodology in four steps.

1

Upload your playbook

Drop in your playbook document. Playi reads it and builds a structured scoring rubric around your stages and criteria in under a minute.

2

Grade every call

Upload your call transcripts. Each one is scored against your specific rubric with direct evidence pulled from what the rep actually said.

3

Find the wins that broke the rules

Calls where a rep went off-script and still closed are automatically surfaced. An analysis explains what they did differently and whether it can be taught.

4

Evolve your playbook

Playi proposes specific changes to your methodology with the evidence behind each one. You decide what to keep, what to change, and what to cut.

SEE IT IN ACTION

From call to evolving playbook.

Here is what the product actually shows you at each stage.

← Back to Transcripts
AI AnalysisFull Transcript
Rubric v1

Executive summary

Strong Opening, Missed the Revenue Case -- 61%

Rapport and product demo were strong. The gap is discovery -- specifically, quantifying what the prospect's compliance problems are actually costing them.

What you nailed

1. Credibility & Industry Positioning (Stage 1: Opening & Credibility)

Naming three comparable logistics companies and citing a specific compliance outcome built immediate trust with the prospect.

Where to focus next

1. ROI & Business Case (Stage 4: ROI & Business Case)

The prospect manages compliance across 47 locations manually -- you identified it but moved to the demo without asking what it costs, which is the question that creates urgency.

Overall performance

61%

STANDARD

Performance by stage

Stage 1: Opening & Credibility

84%

Stage 2: Workforce Discovery

46%

Stage 3: Compliance & Risk

73%

Stage 4: ROI & Business Case

33%

Stage 5: Solution Demo

91%

Stage 6: Decision & Close

68%

Stage 1: Opening & Credibility

84%

3 criteria evaluated

1.1 Credibility Statement

✓ 3/3

"We work with Lakeshore Freight, Northern Express, and a few other mid-market logistics companies right across Ontario. One of them reduced their payroll error rate from 8% down to under 1% in the first quarter."

Analysis

The rep clearly established credibility by referencing comparable companies by name and citing a specific, quantified outcome. This immediately positioned Maple Talent as an experienced partner in the prospect's sector.

COMPARISON

Your recording tool tells you what was said.
Playi tells you whether your playbook is working and how to evolve it.
That is a different question. That is a different tool.

Grades calls against your own playbook

Playi
Zime
Avoma
Fireflies

Identifies calls where reps went off-script and still won

Playi
Zime
Avoma
Fireflies

Proposes specific changes to your methodology

Playi
Zime
Avoma
Fireflies

Connects coaching history to what your winners actually do

Playi
Zime
Avoma
Fireflies

Target team size

Playi: 5 to 20 reps

Zime: Custom · Avoma: 5–50 · Fireflies: Any

Annual cost for a 25-rep team

Playi: Around £3,800

Zime: Custom · Avoma: £12k–£25k · Fireflies: ~£1,200

Choose Playi if you want to know why your playbook is or is not working

You have a defined sales methodology, a team of 5 to 20 reps, and need methodology intelligence without an enterprise budget or a six-week implementation project.

Playi is probably not the right fit if...

Your team has fewer than 5 reps and not yet enough call volume to spot patterns, or you need a tool that records and transcribes calls live. Playi works on top of your recording tool, not instead of it.

FAQ

Questions worth answering before you ask.

Most teams at Series A or B stage are not choosing between Playi and an enterprise tool like Gong. Gong is priced at £25k to £60k a year and built for 100-rep-plus organisations with dedicated RevOps teams. Most teams in our ICP have never evaluated it. The actual decision is usually between Playi and one of the following: continuing to rely on manual quarterly playbook reviews, coaching without any systematic measurement, or using a recording tool like Fireflies or Fathom that captures transcripts but has no methodology grading layer running on top. Playi exists for the team that already has transcripts but no way to know whether those calls are following the playbook, or whether the playbook itself is what should change.

5 to 20 reps is the sweet spot, specifically B2B SaaS teams at Series A or B stage, or bootstrapped and profitable, with deals in the £15k to £50k range and a 30 to 90 day sales cycle. Under 5 reps and you likely do not have enough call volume to generate meaningful patterns. Over 50 reps and you likely need an enterprise platform with dedicated RevOps support, deep CRM integration, and per-seat pricing that reflects that scale, which is a different tool altogether.

Yes, that is the core mechanic. You upload your own playbook document. Playi parses it into a structured rubric tied to your stages, your criteria, and your language, then grades every call against that specific rubric. There is no generic scorecard. The grading reflects your methodology, not a generic benchmark.

When a call scores below your playbook threshold but the deal closed anyway, Playi flags it as worth investigating. An analysis then explains what the rep actually did differently and whether that approach looks repeatable or was specific to that deal. The insight that matters is when the same step is skipped consistently across your best closers. That is when the question becomes whether the step itself is the problem.

Yes, with a manual step for now. Transcripts are uploaded directly as documents: PDF, TXT, or DOCX. If you use Fireflies, Fathom, Otter, or any other recording tool to capture calls, you export the transcript and upload it to Playi. Native integrations with Fathom and Fireflies are on the roadmap. This is a known limitation worth factoring in. If your team records with Gong or another enterprise platform, the same export-and-upload workflow applies.

Yes. Playi has processed over 370 transcripts in testing. The grading pipeline runs at 8 to 10 minutes per call on production infrastructure. It is fully functional and has been used end-to-end through grading, off-script win analysis, and playbook evolution proposals.

£399 a month flat for your whole team, no per-seat fees. The current Founding Partner rate is £319 a month, locked in for life. That is roughly £3,800 a year for up to 25 reps. It comes with a 60-day money-back guarantee. No implementation consultant, no onboarding project, no hidden costs.

PRICING

One price. The whole team. No surprises.

Founding Partner rate
£319/month

£399/month list price, locked in for life

Take the Playbook Performance Check

60-day money-back guarantee. No per-seat fees.

Everything included

  • Up to 25 reps, no per-seat charge
  • Unlimited call grading against your own playbook
  • Identification of calls where reps went off-script and won
  • Playbook evolution proposals with evidence behind each one
  • Separate views for sales managers and individual reps
  • Up and running in 24 hours, no consultant required

Is your playbook holding your team back?

Take the free Playbook Performance Check. 12 questions, 3 minutes. Find out where your methodology has gaps before it costs you another deal.

Take the Playbook Performance CheckOr book a 20-minute demo