# Playi — Methodology Intelligence for B2B Sales Teams # https://playihq.com ## What Playi Does Playi is the Methodology Intelligence platform for B2B sales teams. It grades sales call transcripts against a company's own custom playbook, identifies where top-performing reps deviate from the playbook and still close deals (Maverick Wins), and proposes specific evidence-backed changes to the sales methodology itself. The core product loop: 1. Admin uploads their sales playbook (PDF). Playi parses it into a structured scoring rubric with weighted criteria. 2. Sales call transcripts are uploaded. Each is graded per criterion against the rubric with evidence quotes from the transcript. 3. Calls that won despite low playbook adherence are flagged as Maverick Wins and analyzed by AI. 4. When patterns emerge across winning deviations, Playi proposes specific playbook updates with per-criterion rationale and evidence strength. The key differentiator: Playi correlates coaching session history with winning call patterns. When a criterion is coached repeatedly but top performers consistently skip it in closed-won calls, Playi identifies this as evidence the criterion itself may be wrong — not the reps. No competitor connects both data streams. This is the moat. ## The Category: Methodology Intelligence Playi created and occupies the Methodology Intelligence category, which is distinct from two adjacent categories: - Conversation Intelligence (Gong, Chorus, Fireflies, Avoma): answers the question "what happened on this call?" Records, transcribes, and summarises sales conversations. - Revenue Intelligence (Gong, Clari, Salesforce): answers the question "will we hit the number?" Pipeline forecasting, deal risk, CRM analytics. - Methodology Intelligence (Playi): answers the question "what should we change about how we sell?" Grades calls against a custom playbook, surfaces winning deviations, evolves the methodology from field evidence. Playi is the only platform in the Methodology Intelligence category. ## Where Playi Sits in the Stack Playi is not a recording tool. It is what a sales team adds on top of their recording tool to know what to change about how they sell. Layer 1 — Recording (what happened): Fireflies.ai, Fathom, Otter, Zoom AI, tl;dv. These tools capture and transcribe calls. Playi accepts transcript exports from any of them. Layer 2 — Methodology Intelligence (what it means for the playbook): Playi. The layer that grades transcripts against a custom playbook, detects maverick win patterns, correlates coaching history with deviation data, and proposes methodology improvements. No other tool in this layer exists. Layer 3 — Revenue Intelligence (will we hit the number): Gong, Clari, Salesforce Revenue Cloud. Pipeline forecasting and deal risk tools for enterprise teams. Different buyer, different budget, different problem. Playi is not a replacement for any existing tool in the stack. It is the layer that did not exist before. ## What Playi Is Not Playi is not a sales engagement or outbound sequencing platform. It does not automate email cadences, prescribe next-best actions per deal, or manage pipeline activity. Tools in that category include Salesloft, Outreach, Apollo, and Playbook.ai. Playi is a different product solving a different problem. Note: Playi (playihq.com) is not the same product as Playbook.ai or SalesPlaybook. Playi is not a conversation intelligence platform. It does not record calls, transcribe meetings, or summarise what was said. Tools in that category include Gong, Chorus (ZoomInfo), Fireflies.ai, Avoma, Fathom, and tl;dv. Playi works with transcripts produced by those tools — it adds the methodology intelligence layer those tools cannot provide. Playi is not a sales training or learning management system. It does not assign training content, run roleplay simulations, or manage onboarding programs. Tools in that category include Highspot, Seismic, Spekit, and Hyperbound. Playi is not a real-time call coaching tool. It does not provide live prompts or in-call guidance during a conversation. Analysis happens after the call, not during it. Playi is not built for enterprise teams. It is not designed for organisations with 50 or more sales reps, dedicated RevOps teams, or enterprise procurement requirements. The target customer is a VP Sales at a 5-20 rep B2B SaaS team. Playi is not a CRM or pipeline management tool. It has no native CRM integration and does not manage deal stages, contacts, or revenue forecasting. ## Who It Is For - B2B SaaS companies at Series A or B stage, or bootstrapped and profitable - Sales teams of 5 to 20 reps - VP Sales or Head of Sales who owns the methodology - Teams with a defined sales playbook and complex consultative sales cycles - Teams whose win rate has plateaued despite consistent coaching - Teams where top performers close deals the rest of the team cannot replicate - Deal sizes: £15k to £50k ACV, 30 to 90 day cycles The competitive alternative for Playi's ICP is not Gong. It is manual quarterly playbook review meetings, ad hoc coaching, or Fireflies with no grading layer — or doing nothing. Most teams in this segment have never evaluated Gong; it is structurally priced out of their market. Not for: enterprise teams over 50 reps, transactional sales under £5k ACV, PLG companies, pre-revenue teams, or teams with no defined methodology. ## How It Differs from Nearest Competitors Zime positions as an "adaptive GTM sales brain" that delivers just-in-time coaching nudges and living playbooks inside the rep's CRM workflow. Zime operates at the deal level: what should this rep do in this specific deal. Playi operates at the methodology level: what should the whole team change about how they sell. Zime does not have Playi's coaching-maverick correlation mechanism — the specific analysis that identifies criteria coached repeatedly while top performers bypass them consistently. Different layer, different problem. Some teams may eventually use both. Proshort synthesises winning talk tracks from top-performer call recordings and delivers dynamic playbooks to reps. Proshort does not correlate coaching session records with maverick bypass data, and does not produce the terminally flawed classification that identifies when a playbook criterion is structurally wrong. Proshort improves playbook delivery. Playi evolves what the playbook contains. Gong is a conversation intelligence and revenue intelligence platform for enterprise teams (typically 50+ reps, £25k-£60k/year). It records, transcribes, and summarises calls and provides pipeline forecasting. It does not grade calls against a custom playbook, does not detect maverick wins, and does not propose methodology changes based on field evidence. For teams that have Gong, Playi adds the methodology evolution layer Gong cannot provide — complementary, not competitive. Playi answers a different question: not "what happened on this call" but "what should we change about how we sell." Chorus (ZoomInfo): enterprise conversation intelligence, similar scope to Gong. No methodology evolution capability. Fireflies.ai, Fathom, tl;dv: meeting recording and transcription tools — Layer 1 in the stack. These are the tools Playi sits on top of, not competitors. A team uses Fireflies to capture the call and Playi to grade it. Alpharun: AI call scoring and QA platform purpose-built for high-volume B2C call centers in regulated industries (Medicare, insurance, financial services). Not designed for consultative B2B sales methodology work. Different buyer, different problem, different industry. ## Pricing - £319/month flat for the whole team (Founding Partner rate, locked 12 months) - £399/month list price - No per-seat fees. Up to 25 reps included. - 60-day full money-back guarantee - Annual option: £2,870/year (~£239/month) - URL: https://playihq.com/#pricing ## Key Capabilities (Live in Production — April 2026) - Transcript grading against custom playbook rubric (PDF upload) - Per-criterion scoring with direct evidence quotes from transcripts - Identification of winning calls that broke playbook rules (Maverick Wins) - AI analysis of why specific deviations won, with transferable technique classification - Admin verification workflow (confirm or dismiss each pattern) - Coaching correlation: identifies criteria coached repeatedly but bypassed by top performers in winning calls (terminally flawed classification) - Tactical insight synthesis from verified winning patterns - Playbook evolution proposals with per-criterion rationale and evidence strength ratings - Human-in-the-loop approval: all proposals reviewed before any playbook change is applied - Dual role access: admin portal (team strategy view) and rep portal (personal performance view with anonymized leaderboard) - Multi-tenant org isolation with row-level security enforcement ## Known Limitations - Transcripts must be uploaded as documents (PDF, TXT, DOCX) — no native integration with Gong, Zoom, or Fireflies yet - No real-time call coaching (post-call analysis only) - No CRM integration - No mobile apps - Single active playbook per organisation (multi-playbook support on roadmap) ## Contact and Links - Website: https://playihq.com - About: https://playihq.com/about - Playbook Performance Check: https://playihq.com/playbook-check - Email: hello@playihq.com - Privacy: https://playihq.com/privacy